The StartUp Marketer

The StartUp Marketer

Newsletter Issue: 14 – June 26, 2024

Posted by on | Featured

We’ve got the “mecore” movement, burnout blues, the latest buzz about beehiiv, and the fund-amentals of startup funding rounds in this week’s issue. Plus, see how a history major went from EA to VP in our latest marketer spotlight. … Read More

Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

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The ABCs of Startup Funding

Posted by on | Featured

Understanding the nuances of each funding round is essential for startup marketers. … Read More

Before you go:
Partner Marketing 101: Leveraging Partnerships for Growth

By leveraging the power of partnerships, businesses can access new markets, elevate brand reputation, optimize resources, and ultimately drive sustainable Read more

Marketer Spotlight: Allie Mills

Despite graduating during the height of the pandemic, Allie Mills was able to secure several amazing roles, more than double Read more

Marketer Spotlight: Peter Sloterdyk

As an industry-agnostic marketer, Peter Sloterdyk has led wildly effective marketing teams at Grindr, Netflix, Koala, and beyond.

Marketer Spotlight: Walton Smith

Meet the founder of Black Woman Owned, StartUp Marketer Advisory Board member, and a community-building powerhouse!

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Newsletter Issue: 13 – June 20, 2024

Posted by on | Featured

From eying AI to TOFU snafus, we’ve got hot takes, cool trends, and one fiery feud in this issue of the StartUp Marketer newsletter. … Read More

Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

Partner Marketing 101: Leveraging Partnerships for Growth

Posted by on | Featured

By leveraging the power of partnerships, businesses can access new markets, elevate brand reputation, optimize resources, and ultimately drive sustainable growth. … Read More

Before you go:
The Content Conundrum: Creating Quality at Scale Without Compromising Quality

marketers grapple with the Content Conundrum – the delicate balance between quantity and quality. This blog explores the challenges posed Read more

Right Message to the Right Audience at the Right Time: Drive Startup Revenue with Your Content

When startup marketers get content right, they can turn a prospect into a customer. Learn more about successful content marketing Read more

3 Reasons Your Content’s Falling Short on the Sell

Content marketers face big pressure to generate quality leads. SUM shares 3 best practices for using content to engage prospects Read more

How to Strengthen Your Thought Leadership Content

There are 4 unique ways to create a stronger thought leadership platform - and you probably haven't thought of any Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

Newsletter Issue: 12 – June 5, 2024

Posted by on | Featured

This week, we’re rolling up our sleeves, smearing on the SPF, and sifting through the internet to bring you the most tactical, relevant, and useful startup marketing news and insights to help you work smarter this summer. … Read More

Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

How Do I Optimize LinkedIn for B2B Lead Generation

Posted by on | Featured

By implementing these tactics and consistently engaging with your audience, you can maximize your lead generation efforts and drive business growth on LinkedIn. … Read More

Before you go:
The Inbox Battle: Crafting Compelling Subject Lines

Compelling subject lines act as beacons, cutting through the clutter of mundane emails with a magnetic allure. It's not just Read more

Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Unleashing the Power of Demand Generation in Startup Marketing

Mastering the art of demand generation is not just a choice, but a necessity for carving your startup’s path to Read more

Remarketing – An Often Overlooked Opportunity to Continue Your Brand’s Conversation

Remarketing ad campaigns target audiences that have already interacted with your brand — making them a faster, cheaper lead generator Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

Newsletter Issue: 11 – May 22, 2024

Posted by on | Featured

From overcoming inbox battles to fighting off FOMO, we’ve got the latest news and insights to keep you ahead of the marketing game. … Read More

Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

How Do I Implement Personalization in Demand Generation Strategies

Posted by on | Featured

Implementing personalization in demand generation strategies can be a challenging task, especially for startups with limited resources. Learn how to implement a strategy for success. … Read More

Before you go:
The Inbox Battle: Crafting Compelling Subject Lines

Compelling subject lines act as beacons, cutting through the clutter of mundane emails with a magnetic allure. It's not just Read more

Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Unleashing the Power of Demand Generation in Startup Marketing

Mastering the art of demand generation is not just a choice, but a necessity for carving your startup’s path to Read more

Remarketing – An Often Overlooked Opportunity to Continue Your Brand’s Conversation

Remarketing ad campaigns target audiences that have already interacted with your brand — making them a faster, cheaper lead generator Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

Crafting Solutions for Unopened Emails and Poor Click-Through Rates

Posted by on | Featured

Navigating the intricate realm of startup marketing often involves wrestling with unopened emails and underwhelming click-through rates, a common frustration even for meticulous email crafters. … Read More

Before you go:
The Inbox Battle: Crafting Compelling Subject Lines

Compelling subject lines act as beacons, cutting through the clutter of mundane emails with a magnetic allure. It's not just Read more

Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Unleashing the Power of Demand Generation in Startup Marketing

Mastering the art of demand generation is not just a choice, but a necessity for carving your startup’s path to Read more

Remarketing – An Often Overlooked Opportunity to Continue Your Brand’s Conversation

Remarketing ad campaigns target audiences that have already interacted with your brand — making them a faster, cheaper lead generator Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }
new hire press release intake form

How to Master the New Hire Press Release

Posted by on | Featured

The search is finally over. You’ve snagged that star player to join your team and you want to shout it to the rooftops. Now what? … Read More

Before you go:
The Content Conundrum: Creating Quality at Scale Without Compromising Quality

marketers grapple with the Content Conundrum – the delicate balance between quantity and quality. This blog explores the challenges posed Read more

Right Message to the Right Audience at the Right Time: Drive Startup Revenue with Your Content

When startup marketers get content right, they can turn a prospect into a customer. Learn more about successful content marketing Read more

3 Reasons Your Content’s Falling Short on the Sell

Content marketers face big pressure to generate quality leads. SUM shares 3 best practices for using content to engage prospects Read more

How to Strengthen Your Thought Leadership Content

There are 4 unique ways to create a stronger thought leadership platform - and you probably haven't thought of any Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

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