The StartUp Marketer

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SUM Disruptors Podcast: Episode 02

In this inaugural episode, the StartUp Marketer host Koka Sexton and SalientMG Founder and CEO Mack McKelvey will share what we’re all about.

The StartUp Marketer Podcast, aka SUM, is a podcast by startup marketers for startup marketers. To kick off these series, we’ll give a preview of the topics we’ll cover this season, from building your demand gen engine to the role of product marketing, and how this aligns to our overall purpose: helping you, as a startup marketers, excel in your role and catapult your startup to that next level of success.

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Before you go:
SUM Disruptors Podcast: Episode 01

In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, Read more

SUM Disruptors Podcast: Episode 03

In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Read more

SUM Disruptors Podcast: Episode 04

In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking Read more

SUM Disruptors Podcast: Episode 05

In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall Read more

Introducing the SUM Disruptors Podcast: Where Marketing Meets Real Talk

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The SUM Disruptors Podcast is not your typical corporate, buttoned-up marketing show. Instead, it’s a casual, fun, and refreshing space where real marketers share their experiences and answer your burning questions about the marketing world, especially in startups. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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Startup Roundup: Sept. 6, 2024

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Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More

Before you go:
Startup Roundup: August 16, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: August 23, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: August 30, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: Sept. 13, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

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Newsletter Issue: 19 – September 4, 2024

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Step aside January, fall is the new season of fresh starts. This month, we’re discussing disruptive marketers on the podcast, spilling the social tea, dropping expert insights, and uncovering fall consumer trends. Plus, we’re unpacking Founder Mode. Buckle up, you’ve got 84 workdays left until 2025. … Read More

Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }
Posted by on | Featured

SUM Disruptors Podcast: Episode 01

In this inaugural episode, the StartUp Marketer host Koka Sexton and SalientMG Founder and CEO Mack McKelvey will share what we’re all about.

The StartUp Marketer Podcast, aka SUM, is a podcast by startup marketers for startup marketers. To kick off these series, we’ll give a preview of the topics we’ll cover this season, from building your demand gen engine to the role of product marketing, and how this aligns to our overall purpose: helping you, as a startup marketers, excel in your role and catapult your startup to that next level of success.

Share this Podcast:

Before you go:
SUM Disruptors Podcast: Episode 02

In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader Read more

SUM Disruptors Podcast: Episode 03

In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Read more

SUM Disruptors Podcast: Episode 04

In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking Read more

SUM Disruptors Podcast: Episode 05

In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall Read more

Startup Roundup: August 30, 2024

Posted by on | Featured

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More

Before you go:
Startup Roundup: August 16, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: August 23, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: Sept. 6, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: Sept. 13, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

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Marketer Spotlight: Peter Sloterdyk

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As an industry-agnostic marketer, Peter Sloterdyk has led wildly effective marketing teams at Grindr, Netflix, Koala, and beyond. … Read More

Before you go:
Marketer Spotlight: How Beth Pyne Went From EA to VP

Careers aren’t often linear. In this StartUp Marketer spotlight, Beth Pyne shares her journey to becoming SalientMG’s VP of Marketing.

Partner Marketing 101: Leveraging Partnerships for Growth

By leveraging the power of partnerships, businesses can access new markets, elevate brand reputation, optimize resources, and ultimately drive sustainable Read more

The ABCs of Startup Funding

Understanding the nuances of each funding round is essential for startup marketers.

Marketer Spotlight: Allie Mills

Despite graduating during the height of the pandemic, Allie Mills was able to secure several amazing roles, more than double Read more

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5 Days with StartUp Marketer

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Discover how a post-grad marketer found confidence and connection in just 5 days with StartUp Marketer. … Read More

Before you go:
Marketer Spotlight: How Beth Pyne Went From EA to VP

Careers aren’t often linear. In this StartUp Marketer spotlight, Beth Pyne shares her journey to becoming SalientMG’s VP of Marketing.

Marketer Spotlight: Allie Mills

Despite graduating during the height of the pandemic, Allie Mills was able to secure several amazing roles, more than double Read more

Marketer Spotlight: Peter Sloterdyk

As an industry-agnostic marketer, Peter Sloterdyk has led wildly effective marketing teams at Grindr, Netflix, Koala, and beyond.

.related-post {} .related-post .post-list { text-align: center; } .related-post .post-list .item { margin: 10px; padding: 0px; } .related-post .headline { font-size: 18px !important; color: #999999 !important; } .related-post .post-list .item .post_thumb { max-height: 220px; margin: 10px 0px; padding: 0px; display: block; } .related-post .post-list .item .post_title { font-size: 14px; color: #1e73be; margin: 5px 5px; padding: 0px; display: block; text-decoration: none; } .related-post .post-list .item .post_excerpt { font-size: 13px; color: #3f3f3f; margin: 10px 0px; padding: 0px; display: block; text-decoration: none; } @media only screen and (min-width: 1024px) { .related-post .post-list .item { width: 45%; } } @media only screen and (min-width: 768px) and (max-width: 1023px) { .related-post .post-list .item { width: 90%; } } @media only screen and (min-width: 0px) and (max-width: 767px) { .related-post .post-list .item { width: 90%; } }

Startup Roundup: August 23, 2024

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Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More

Before you go:
Startup Roundup: August 16, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: August 30, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: Sept. 6, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

Startup Roundup: Sept. 13, 2024

Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene.

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Newsletter Issue: 18 – August 24, 2024

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We’re embracing the back-to-school vibes and packing this newsletter fuller than a middle school lunch box. From martech trends to AI’s bad rap, we’ve got the latest insights, updates, and events you need to kick off the new season right. … Read More

Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

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