SUM Disruptors Podcast: Episode 04

In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking robotics massage company.

Molly pulls back the curtain on Aescape’s highly successful launch from stealth mode, detailing how she secured high-profile media coverage in Wired, The New York Times, Forbes, Fast Company, Morning Brew, Mashable, Travel Weekly, PopSci, CNBC, Vogue, and more — all within a short time of joining the company.

She breaks down the key ingredients for generating media buzz, the importance of humanizing PR in an AI-driven world, and how she mastered the art of driving FOMO. Molly also shares strategies for maintaining post-launch momentum, leveraging organic celebrity endorsements (hello, Will Smith), and tackling the challenge of proving ROI in PR.

Plus, hear what drew Molly to Aescape in the first place, the power of a strong marketing team, and her take on great leadership: “When they hire the right people to do their job and then let them do their thing.”

This episode is packed with actionable insights and a fresh perspective on modern-day PR.