In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, exploring the world of startup marketing and the disruptive marketers behind the scenes.

This episode sets the tone for the season, offering a glimpse into the unfiltered, real-world conversations you can expect. This season, Mack and Heidi will dive into topics like the varied roles within marketing; industry myths, misunderstandings, and classic traps; the critical intersection of marketing and sales; the art of launch; and how to ask the tough questions in big rooms. There’s no one-size-fits-all answer or cheat code, but these discussions will illuminate what works, what doesn’t, and the insights gained along the way.

SUM Disruptors Podcast isn’t just another marketing podcast—it’s a deep dive into the strategies, challenges, and successes that shape the startup landscape, showcasing the unsung heroes who make it all happen.