Newsletter Issue: 11 - May 22, 2024

From overcoming inbox battles to fighting off FOMO, we’ve got the latest news and insights to keep you ahead of the marketing game.

In this issue:

🐙 Forego SUM Fomo
📢 (Justin) Simon Says Distribution First
📚 Book an Expert
🎉 New Hire Hype
🏃‍♂️ Dodging Collab Drag

Beta Buzz: Unlock Your 7-Day Trial

Three weeks into the beta launch of StartUp Marketer and the community is buzzing! Behind the scenes, we’re hard at work, making tweaks and adjustments to ensure every space, session, tool, and template is finely tuned to meet the needs of startup marketers like you.

We’ve also set up a free 7-day trial for those feeling a little FOMO. Sign up and check out the SUM community, over 50 downloadable marketing templates, weekly Think Tank sessions, and a dozen spaces for more niche marketing conversations about event marketing, content marketing, PR, AI, and more. Like what you see?

On Episode 5 of the StartUp Marketer podcast, Distribution First’s Justin Simon shares his concept of content repurposing, distribution, and common pitfalls to avoid. Learn how to organize and optimize your content strategy so you can do more with less.

Listen to the full episode here. 👈🔗

Hype Up Your New Hire

Are you limiting your new hire announcements to C-level hires? Consider highlighting folks with unique or specialized skills to give your brand an edge, especially in competitive or niche industries. Read More

How to Win the Inbox Battle

More than half (59%) of B2B marketers say email is the most potent revenue-generating channel. But how can you capture clicks in the battle for inbox attention? We’ve got a few tips. Read More

🙋‍♂️Book An Expert

Need some strategic help flushing out a new marketing concept or tactical tips for tackling a technical roadblock? Schedule a one-on-one session with one of our marketing experts to talk objectives and get a fresh perspective. You’ll walk away with tangible advice and a clear course of action!

SUM members enjoy a $50 discount on every session (membership is just $24.99/month).

Around The Web

TikTok Talk For Marketers Despite TikTok’s regulatory challenges, it remains (for now) an important platform for marketers. Usage has quadrupled since 2021, according to a recent YouGov report, with one out of five Americans using the app on a weekly basis. Keep in mind – the average age has climbed as well. Just 25% of TikTok users are 18-24. Read More

Marketing Budgets 👇 Average marketing budgets have fallen to 7.7% of overall company revenue this year, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders across North America and Northern and Western Europe. Don’t worry – “CMOs believe AI may save the day.” Read More

Podcast Revenue on the Rise While podcast revenue growth slowed a bit in 2023, it’s expected to return to double-digit growth (12%) this year, IAB reports, fueled by measurement, programmatic, live events, more aggressive show promotion, and the continued development of video podcasts. Read More

In The Meme Time…

Newsletter Issue: 11 – May 22, 2024