Spring is in the air 🌷 StartUp Marketer is now live in beta, marketing budgets are expected to rise, and YouTube is emerging as an MPV for social media marketers. From the first 100 days at a startup to your favorite SUMmer essentials, we’ve got you covered on all things startup marketing.

In this issue:

  • 🚀🐠Summing Up SUM
  • 👂🏻🎙️Radical Prioritization & the Power of Listening
  • 🏖️🐙Your SUMmer Essentials Featuring Our Tentacled Trademark
  • 🏆📁Case Studies: Social Proof of Real-World Success
  • 📈🤴🏻ROI’s Social Media Darling

Summing up SUM

ICYMI: StartUp Marketer (SUM) – the first marketing ecosystem designed specifically for startup marketers – is now live in beta! As we polish the platform for prime time, we’re inviting just 250 founding members to take SUM for a spin and provide feedback ahead of the official launch.

The Wizards Behind the Curtain 🧙‍♂️

SUM is brought to you by a team of marketers with 150+ years of combined experience at all stages of startup life. We know how hard your jobs are because we’ve been there ourselves. That’s why we created this ecosystem, fusing accelerator muscle with community wisdom, to serve up the latest insights, access, tools, and trends so you can stay ahead of the game.

What’s in Store for Members?

By combining development tools like courses, templates, playbooks, and best practices with an active professional community, SUM is designed to sharpen your marketing skills and accelerate your startup’s success.

Let’s face it: 90% of startups don’t make it. But we’re on a mission to turn those tides and arm startup marketers with the necessary tools and skills to fuel more startup success stories. That’s why it’s worth asking your company to cover your membership through a continuing education stipend. We’ve even drafted a script to help you pitch the benefits of joining SUM!  

Introducing Some OSSUM Merch

OSSUM is our CMO (Chief Marketing Octopus), community guide, and the brains behind the SUM operation. She embodies that smart and savvy marketer in all of us, rolling with the changing tides that all startups face and squashing setbacks with fresh ideas, keen instincts, and Zen-like composure.

She’s also the star of our swag. From hats and water bottles to beach towels and luggage tags, we have all your SUMmer essentials covered.

We’ll be dropping new merch every month, so snag your favorites while they’re still in stock!

In the fourth episode of the StartUp Marketer podcast, we’re tackling the first 100 days as a marketer at a startup with Lia Zneimer, VP of Marketing at Teal and SUM Advisory Board member. 🎙️

From the power of listening to the art of ruthlessly prioritizing, Lia shares her secrets for success at companies like WeWork, Scholastic, Teal, and more. Collect real-world tips on how to develop your professional brand and make an impact at your startup.

Listen to the full episode here. 👈🔗

Event Budget Basics & Beyond

Planning your next big event? Follow these key steps to build an effective budget and make the most out of every dollar. Plus, SUM members can download our Event Budget Template for an easy breakdown of estimated and actual costs by category. Read More


Make the Case for Case Studies

Case studies are social proof of real-world success, strengthening a brand’s credibility and engaging potential customers. It’s also a great way to prep for awards applications! Learn the key steps for success and access SUM’s Case Study Intake form to streamline the process. Read More

Around The Web

YouTube Touted For High ROI YouTube has emerged as the sweetheart of social media marketers, stealing the spotlight in Hubspot’s 2024 Global Social Media Trends Report. It stands shoulder-to-shoulder with Instagram for brand engagement and outshines all other platforms in terms of ROI. Read More

Marketers Are Optimistic About Budgets Nielsen’s Annual Marketing Report shows that 72% of global marketers expect bigger ad budgets this year, despite inflation, consumer spending concerns, and supply chain uncertainties. Two-thirds of spending is slated for digital media budgets, up from a 50:50 traditional vs. digital split last year. Read More

In The Meme Time…
Before you go:
Newsletter Issue: 01 – January 3, 2024

Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more

Newsletter Issue: 02 – January 17, 2024

New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more

Newsletter Issue: 03 – January 31, 2024

In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more

Newsletter Issue: 04 – February 14, 2024

In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more

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