OSSUM is our CMO (Chief Marketing Octopus), community guide, and the brains behind the SUM operation. She embodies that smart and savvy marketer in all of us, rolling with the changing tides that all startups face and squashing setbacks with fresh ideas, keen instincts, and Zen-like composure.
She’s also the star of our swag. From hats and water bottles to beach towels and luggage tags, we have all your SUMmer essentials covered.
We’ll be dropping new merch every month, so snag your favorites while they’re still in stock!
In the fourth episode of the StartUp Marketer podcast, we’re tackling the first 100 days as a marketer at a startup with Lia Zneimer, VP of Marketing at Teal and SUM Advisory Board member. 🎙️
From the power of listening to the art of ruthlessly prioritizing, Lia shares her secrets for success at companies like WeWork, Scholastic, Teal, and more. Collect real-world tips on how to develop your professional brand and make an impact at your startup.
Listen to the full episode here. 👈🔗
Event Budget Basics & Beyond
Make the Case for Case Studies
Case studies are social proof of real-world success, strengthening a brand’s credibility and engaging potential customers. It’s also a great way to prep for awards applications! Learn the key steps for success and access SUM’s Case Study Intake form to streamline the process. Read More
YouTube Touted For High ROI YouTube has emerged as the sweetheart of social media marketers, stealing the spotlight in Hubspot’s 2024 Global Social Media Trends Report. It stands shoulder-to-shoulder with Instagram for brand engagement and outshines all other platforms in terms of ROI. Read More
Marketers Are Optimistic About Budgets Nielsen’s Annual Marketing Report shows that 72% of global marketers expect bigger ad budgets this year, despite inflation, consumer spending concerns, and supply chain uncertainties. Two-thirds of spending is slated for digital media budgets, up from a 50:50 traditional vs. digital split last year. Read More
Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about Read more
New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share Read more
In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Read more
In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they Read more