SUM Disruptors Podcast: Episode 11
In this episode of SUM Disruptors, hosts Mack McKelvey and Heidi “HK” Keele join Michael Verez Mora, founder and CEO of Yellow Lion, for an insightful discussion about modern web development and digital brand experiences.Â
Michael shares candid perspectives on what makes client-agency relationships work, why WordPress still dominates the CMS landscape, and how to navigate the delicate balance between creative vision and client needs. The conversation explores crucial questions like how often companies should refresh their websites, the role of SEO in web development, and why startups often play it too safe with their digital presence.Â
Beyond the technical insights, Michael offers valuable advice for young professionals entering the industry and reveals how his journey from fashion design to digital agency owner shaped his approach to client relationships. This episode delivers practical wisdom for marketers, agency professionals, and anyone involved in digital transformation projects.
Key topics:
- Website development and maintenance best practices
- Client-agency relationship management
- SEO and content strategy
- Starting and scaling a digital agency
- Breaking through the “sea of sameness” in web design