Today, digital advertising can be targeted, relevant, and helpful in ways it couldn’t be before. In this course, you’ll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

• Evolution of Digital Advertising: Explore the transformative capabilities of modern digital advertising. Understand how advancements allow for targeting, relevance, and helpfulness in ways previously unimaginable, revolutionizing the advertising landscape.
• Journey-Based Advertising Demystified: Delve into the concept of journey-based advertising. Learn how to align your advertising efforts with the customer journey, delivering messages that resonate at each stage, from awareness to conversion.
• Platform Exploration: Navigate the intricacies of social media and paid search advertising platforms. Gain practical insights into leveraging these powerful tools to maximize the impact of your digital advertising campaigns.
• Ad Spend Determination: Understand the art of determining your ad spend effectively. Learn how to allocate resources strategically, ensuring a balance between cost efficiency and achieving your advertising objectives.
• Synergy of Organic and Paid Efforts: Discover the synergies between organic and paid advertising efforts. Learn how to integrate both strategies seamlessly for a comprehensive approach that amplifies your brand’s presence and impact.

Enroll in this course to master journey-based advertising, unleashing the full potential of targeted, relevant, and impactful digital advertising for your brand.