LinkedIn ads are highly-targeted social ads that offer a unique opportunity to build brand awareness and drive traffic to your website.

Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you.

• What makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn.
• How to best use Text Ads, Sponsored Content, Sponsored Messaging ads, Dynamic Ads and more.
• Approaches for audience targeting and organizing your campaigns for simple reporting and performance evaluation.
• How to view and interpret the metrics in the Campaign Manager to find out what you need to know about your advertising efficiency and ability to scale.