Mary Ellen is a two-time CMO with 20+ years of technology marketing experience at both PE/VC and public companies, including Indeed, WP Engine, Dell, and Envestnet. She is an expert in delivering acquisition and retention results through innovative marketing across PLG, SLG, and MLG models. Mary Ellen considers herself a builder with broad global experience leading performance marketing, developing differentiated positioning, and executing targeted go-to-market campaigns for companies with $50 MM, $250 MM, and $1.5+ BN in revenue. She is a data-first marketer who is always focused on identifying the X-factor required for growth.