In this episode of the SUM Disruptors Podcast, hosts Mack and HK chat with Alexander Stonehouse, Marketing Director at Forj and board advisor for StartUp Marketer.

As a 3x startup marketer, Alexander highlights the stark contrasts between marketing at large, established institutions like the Washington Post—where approvals can take months—and the fast-paced world of startups, where optimizations happen daily.

The discussion centers on effective budgeting strategies for startups at every stage, highlighting the importance of building scalable, repeatable campaigns while transparently owning the outcomes. The trio also explores the intricate balance between the art and science of marketing and the impact of having a strong relationship with sales.

Tune in to learn why this history major turned down law school to pursue a career in startup marketing.