The StartUp Marketer

SUM Disruptors Podcast: Episode 02

In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader with a proven track record at Netflix, Grindr, and Koala.

Peter pulls back the curtain on startup marketing, sharing candid insights about working with founders, navigating tough conversations, hiring top talent, and learning when to listen.

From hiring 86 people in six months to leading a company’s digital transformation from halfway around the world during the height of the pandemic, Peter explains how to break through, build trust, and show up with bravery. Tune in to hear his take on fractional roles, whether or not marketers can create product market fit, and why communication is key – because, as Peter says, “We have to explain what we’re doing because it seems like bullshit to everyone.”