Introducing the SUM Disruptors Podcast: Where Marketing Meets Real Talk

Get ready for a podcast that breaks away from the norm. The SUM Disruptors Podcast is not your typical corporate, buttoned-up marketing show. Instead, it’s a casual, fun, and refreshing space where real marketers share their experiences and answer your burning questions about the marketing world, especially in startups.

Hosted by Mack McKelvey and Heidi Keele, two women with extensive marketing & leadership experience and no shortage of opinions, this podcast is all about pushing the envelope, challenging the status quo, and having candid conversations. Every episode is a mix of insightful advice and entertaining banter, offering listeners a glimpse into the reality of marketing without all the jargon and fluff. It’s about what actually works in the fast-paced, ever-changing world of startups.

Mack McKelvey is the founder and CEO of Startup Marketer and SalientMG, with over 20 years of experience in B2B tech marketing. She serves on several advisory boards and has worked with over 100 startups. Mack’s deep knowledge of the startup marketing ecosystem is balanced by her relatable personality and candid style. As she says in the first episode, her Real Housewives tagline is “I may have two names, but don’t get it twisted. I know exactly who I am.”

Heidi Keele, CEO of Lioness Collective, brings over 20 years of experience in corporate America, having led both marketing and sales teams large and small. She’s currently advising clients like The Foundress, a women’s entrepreneur organization, and Naked Rebellion, a fashion company. Heidi’s energy is infectious, and her straightforward approach makes the podcast feel like a conversation with a friend. Reflecting her bold style, Heidi’s RH tagline is, “If you think my t-shirt makes a statement, wait till you hear me roar.”

In the first episode, Mack and Heidi set the tone right away. “We’re trying to build something that I haven’t seen in the market,” Mack shares. “It’s tough out here, but man, we love it. And this podcast is part of celebrating that.” 

“We’re gonna have some conversations that are gonna be hard for some people,” Heidi added.

With guests lined up every week, you’ll hear from marketers who have been in the trenches, navigating everything from product launches to sales-marketing alignment to surviving the chaos of startup life.

Expect plenty of laughs, real-world insights, and unfiltered discussions that touch on everything from building community to leveraging AI. The SUM Disruptors Podcast is a place for marketers to learn, grow, and – most importantly – have some fun along the way.

Tune in every Tuesday for a new episode, and join a community that’s all about pushing boundaries and learning from the best in the business. Let’s disrupt the marketing world one episode at a time!