Newsletter Issue: 15 - July 10, 2024

This week, we are adding more marketing templates to our expanding resource library, sharing some quick tips to spice up your resume, and diving into the latest trends and insights from around the web. Plus, we’re serving up our first “Tea Time” session tomorrow with a 15-year event marketing pro.

IN THIS ISSUE:

💪10 New Templates to Make Marketing Easier
☕️ It’s Time to Spill the Tea
📚 Hug Your Haters
✍️ Content Creation on Steroids
📝 56 Tips to Rev up Your Resume

MEMBER EXCLUSIVE

We’ve added 10 new marketing templates to our resource library in response to your requests, bringing our grand total to well over 50. Here are a few of our favorites:

Content & Performance Hub: Organize, schedule, and assign your content publication for the year, from big-picture themes and anchor content to specific channel schedules, PR coverage, and post performance. It’s your one-stop content shop.
Event Promotion Framework: Understand the key components behind a successful event promotion strategy, from setting clear objectives and identifying target audiences to selecting appropriate promotional channels and measuring success metrics. This playbook outlines a detailed timeline for pre- and post-promotional activities and provides a framework for creating supporting content such as email copy, social posts, and event recaps.
Follower Campaign Guide: Learn the soup-to-nuts process of setting up a follower campaign on LinkedIn. Get daily spend recommendations, character limitations, audience targeting tips, and Campaign Manager insights.

Don’t see the template you need in our resource library? Reply to this email and we’ll add it to our next batch!

TUNE IN FOR TEA TIME

Join our inaugural Tea Time session on Thursday, July 11, at 3 pm ET. This exclusive members-only event is an informal, AMA-style conversation with a marketing expert.

We’re kicking things off tomorrow with Beth Pyne, a 15-year veteran in the field and event marketing space. So, pour your favorite desk beverage and come with your burning questions about event strategy and execution, maximizing your event impact, and demonstrating tangible returns on investment that keep your finance team smiling.

Summer Reading List

As we gear up to launch the SUM Book Club this fall, get a head start with our summer reading list. Here are a few of our favorite marketing books of the moment.

SUM POLL RESULTS

AROUND THE WEB

Nine out of 10 (91%) marketers have increased their budget for content production and distribution this year as companies put their content creation into overdrive. 13% of marketers plan to produce 10x more content than last year, content agency 10Fold reports.
Tyler Denk and Daniel Berk from the beehiiv team sat down with AdQuick’s Adam Singer on episode five of the Madvertising podcast to discuss the newsletter business, how beehiiv came to be, and key takeaways for both publishers and advertisers.
Revamping your resume? Forgoodcode shared 56 ways to spice it up with action verbs and phrases guaranteed to catch that recruiter’s eye.
There are 14,106 martech tools out there – a 9,304% increase over the past 13 years. Martech digs into the data to highlight three trends that will help you make informed martech decisions: growth, atomization, and genAI.

SIGN UP FOR SUM

Whether you’re a seasoned startup marketer or fresh out of school, elevate your marketing game, bridge skill gaps, and forge connections with SUM.

We’re the first marketing ecosystem designed for startup marketers, by startup marketers. Start your 30-day free trial to unlock 50+ downloadable marketing templates, 20+ specialized community spaces to talk shop with fellow peers and pros, live sessions diving into the latest marketing trends, and access to industry experts.

IN THE MEME TIME…

Newsletter Issue: 15 – July 10, 2024