SUM Disruptors Podcast: Episode 09
This week, Mack and Heidi sit down with Brian O’Shaughnessy, a seasoned storyteller with 20++ years of experience in the tech and media industries, having worked with giants like...
Articles
Enhance your startup marketing game with our robust collection of articles on all things startup marketing.
Marketer Spotlight: Jesse Calvert
Meet Jesse Calvert, Sr. Digital Campaign Specialist at AdvanceLocal and member of the SUM Advisory Board, who specializes in optimizing multi-channel paid media campaigns, managing over $500K in monthly...
SUM Disruptors Podcast: Episode 08
In this episode of the SUM Disruptors Podcast, creative growth strategist Kiana Pirouz shares her journey from established brands like Google to emerging startups like We Are Rosie, and...
Introducing the OSSUM Awards: Honoring “SUM” of the Best StartUp Marketers
Articles Enhance your startup marketing game with our robust collection of articles on all things startup marketing. 79All 1Career Advice 16Content Marketing 23Demand Generation 23Marketing Advice 3Marketing Pillars 15Newsletters...
Startup Roundup: Nov. 1, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
Shift from Cost Center to Revenue Driver: Why Every Company Needs a Growth Marketer
The Kay Prince, Director of Growth Marketing at Extreme Reach, breaks down the critical role of growth marketing. … Read More
Startup Roundup: Oct. 25, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
Marketer Spotlight: Walton Smith
Meet the founder of Black Woman Owned, StartUp Marketer Advisory Board member, and a community-building powerhouse! … Read More
My 30-Day LinkedIn Experiment
Explore the results of a 30-day experiment on LinkedIn to see how the algorithm treats different types of content. … Read More
Startup Roundup: Oct. 18, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
SUM Disruptors Podcast: Episode 07
In this episode of the SUM Disruptors Podcast, co-hosts Mack McKelvey and HK explore the ins and outs of event marketing with Beth Pyne, VP of Marketing at SalientMG....
Startup Roundup: Oct. 11, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
SUM Disruptors Podcast: Episode 06
In this episode of the SUM Disruptors Podcast, hosts Mack and HK chat with Alexander Stonehouse, Marketing Director at Forj and board advisor for StartUp Marketer. … Read...
Startup Roundup: Oct. 4, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
SUM Disruptors Podcast: Episode 05
In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall to explore that coveted CMO role and the tough...
Startup Roundup: Sept. 27, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
SUM Disruptors Podcast: Episode 04
In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking robotics massage company. … Read More
5 Not-So-Obvious Tech Tips Every Startup Marketer Needs to Know
Demand Gen expert Jessica Foster Brandt weighs in on her favorite tools, how they streamline operations, and the not-so-obvious tricks to optimizing each one. … Read More
Startup Roundup: Sept. 20, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
SUM Disruptors Podcast: Episode 03
In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Poll, a Stagwell company) to unpack her 20-year career...
3 Strategies for Annual Planning and Budget Segmentation
Explore three budget segmentation strategies for startup marketers: Sprinkle, Tentpole, and Four Burner. … Read More
Startup Roundup: Sept. 13, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
SUM Disruptors Podcast: Episode 02
In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader with a proven track record at Netflix, Grindr, and...
Introducing the SUM Disruptors Podcast: Where Marketing Meets Real Talk
The SUM Disruptors Podcast is not your typical corporate, buttoned-up marketing show. Instead, it’s a casual, fun, and refreshing space where real marketers share their experiences and answer...
Startup Roundup: Sept. 6, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
Newsletter Issue: 19 – September 4, 2024
Step aside January, fall is the new season of fresh starts. This month, we’re discussing disruptive marketers on the podcast, spilling the social tea, dropping expert insights, and uncovering...
SUM Disruptors Podcast: Episode 01
In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, exploring the world of startup marketing and the disruptive...
Startup Roundup: August 30, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
Marketer Spotlight: Peter Sloterdyk
As an industry-agnostic marketer, Peter Sloterdyk has led wildly effective marketing teams at Grindr, Netflix, Koala, and beyond. … Read More
5 Days with StartUp Marketer
Discover how a post-grad marketer found confidence and connection in just 5 days with StartUp Marketer. … Read More
Startup Roundup: August 23, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
Newsletter Issue: 18 – August 24, 2024
We’re embracing the back-to-school vibes and packing this newsletter fuller than a middle school lunch box. From martech trends to AI’s bad rap, we’ve got the latest insights, updates,...
Startup Roundup: August 16, 2024
Your weekly list of the latest deals and disrupters, insights and trends to keep you up-to-date on the startup scene. … Read More
Newsletter Issue: 16 – July 24, 2024
This week, we’re exploring CrowdStrike’s crisis comms, Google’s cookie swap, and Meta’s holiday plans. … Read More
Marketer Spotlight: Allie Mills
Despite graduating during the height of the pandemic, Allie Mills was able to secure several amazing roles, more than double her salary in just a few years, and earn...
Newsletter Issue: 15 – July 10, 2024
This week, we've got some new marketing templates, quick tips to spice up your resume, and the latest trends and insights from around the web. … Read More
Newsletter Issue: 14 – June 26, 2024
We’ve got the “mecore” movement, burnout blues, the latest buzz about beehiiv, and the fund-amentals of startup funding rounds in this week’s issue. Plus, see how a history major...
The ABCs of Startup Funding
Understanding the nuances of each funding round is essential for startup marketers. … Read More
Newsletter Issue: 13 – June 20, 2024
From eying AI to TOFU snafus, we’ve got hot takes, cool trends, and one fiery feud in this issue of the StartUp Marketer newsletter. … Read More
Partner Marketing 101: Leveraging Partnerships for Growth
By leveraging the power of partnerships, businesses can access new markets, elevate brand reputation, optimize resources, and ultimately drive sustainable growth. … Read More
Newsletter Issue: 12 – June 5, 2024
This week, we’re rolling up our sleeves, smearing on the SPF, and sifting through the internet to bring you the most tactical, relevant, and useful startup marketing news and...
How Do I Optimize LinkedIn for B2B Lead Generation
By implementing these tactics and consistently engaging with your audience, you can maximize your lead generation efforts and drive business growth on LinkedIn. … Read More
Newsletter Issue: 11 – May 22, 2024
From overcoming inbox battles to fighting off FOMO, we've got the latest news and insights to keep you ahead of the marketing game. … Read More
How Do I Implement Personalization in Demand Generation Strategies
Implementing personalization in demand generation strategies can be a challenging task, especially for startups with limited resources. Learn how to implement a strategy for success. … Read...
Crafting Solutions for Unopened Emails and Poor Click-Through Rates
Navigating the intricate realm of startup marketing often involves wrestling with unopened emails and underwhelming click-through rates, a common frustration even for meticulous email crafters. … Read More
How to Master the New Hire Press Release
The search is finally over. You’ve snagged that star player to join your team and you want to shout it to the rooftops. Now what? … Read More
Distribution First: How to Organize and Optimize Your Content
“You don’t need to create nearly as much content as you think.” Justin Simon shares his innovative content distribution method. … Read More
How Do I Craft Compelling Emails for High Open Rates?
Learn how a few tweaks to your email strategy, you can improve email engagement and see those open rates soar. … Read More
Understanding the Importance of Thought Leadership in Startups: How Content Can Convert
Learn how to you make sure your thought leadership makes a mark. Here are a few tips to start you off. … Read More
Newsletter Issue: 10 – May 8, 2024
From the first 100 days at a startup to your favorite SUMmer essentials, we’ve got you covered on all things startup marketing. … Read More
How Can Startups Measure Marketing ROI Effectively
By focusing your efforts on the strategies that yield the highest ROI, you can stretch your budget further and achieve better outcomes for your startup. … Read More
How Can Startups Leverage PR to Overcome Limited Visibility
Struggling to stand out in a saturated market? You may be surprised by how PR can transform your startup's brand recognition and credibility. … Read More
Making the Case for Case Studies: Crafting Effective Success Stories
By providing social proof of real-world success, you’ll strengthen your brand’s credibility. … Read More
Announcing StartUp Marketer’s Beta Launch!
StartUp Marketer (SUM) is the first marketing ecosystem designed specifically for startup marketers! … Read More
How to Build an Event Budget: Key Steps and Cost-Cutting Strategies
Manage expenses while ensuring a successful and memorable event experience. … Read More
Newsletter Issue: 09 – April 24, 2024
🧾In honor of National Bucket List Day, let’s dust off that marketing wish list and ✅ a few boxes. … Read More
Newsletter Issue: 08 – April 10, 2024
This week, we’re coming to you with a flurry of tips and tricks to dig your way out of a drift and come out on top! From optimizing your...
How Can Startups Leverage Content Marketing to Build Authority
Discover how startups can harness the power of content marketing to establish authority in their niche. Explore strategies, tips, and case studies to elevate your brand's online presence and...
How Can Startups Improve Their SEO on a Tight Budget?
Discover top strategies for enhancing SEO on a shoestring budget! Explore expert tips for startups to boost online visibility without breaking the bank. … Read More
How Can Startups Enhance Demand Generation with Limited Budgets
Discover practical ways for startups to enhance demand generation despite limited budgets. Uncover cost-effective strategies and innovative tactics to attract, engage, and convert your target audience. … Read...
Newsletter Issue: 07 – March 27, 2024
Get ready to dive into the marketing metrics that matter to investors, master your A/B testing tactics, and uncover success stories from startups dominating the content marketing game! Let’s...
How Can I Optimize Lead Nurturing for Better Conversion Rates
Learn proven techniques and expert tips to cultivate stronger relationships, drive engagement, and maximize conversions. Elevate your marketing prowess and achieve unparalleled success with our comprehensive guide. …
How Can I Maximize ROI in Demand Generation on a Limited Budget
Learn how to maximize your ROI in demand generation, even with a limited budget. Discover actionable strategies and cost-effective tactics to drive high-quality leads and boost conversions. Unlock the...
How Can I Create Unique Campaigns that Resonate with My Audience
Discover the art of crafting unique campaigns that resonate deeply with your audience. Learn proven strategies and innovative techniques to captivate your audience's attention and drive meaningful engagement. …...
TikTok for Business: Unveiling the Untapped Potential
Unlock the untapped potential of TikTok for your business with expert insights and strategies. Dive into the world of TikTok marketing with our comprehensive guide. … Read More
How Do I Create Viral Content on Social Media?
Uncover the secrets to crafting viral content on social media and propel your startup's online presence to new heights. Learn proven techniques, strategies, and best practices from industry experts....
Measuring What Matters: Fundamentals of Overall Campaign Measurement
Master the fundamentals of campaign measurement and drive success for your startup. Learn essential strategies to track, analyze, and optimize your marketing efforts effectively. … Read More
Testing Tactics: The Power of A/B Testing in Startup Marketing
Discover the game-changing potential of A/B testing in startup marketing. Unlock insights, refine strategies, and optimize conversions with proven testing tactics. … Read More
Newsletter Issue: 06 – March 13, 2024
This week, we have our first podcast released, we share some of the recent articles on startup marketing, give you a free course on email marketing and cover a...
Navigating Startup Success: Crafting a Clear Marketing Strategy
Discover the essential steps to steer your startup towards success with a finely crafted marketing strategy. Gain insights on navigating the dynamic landscape of entrepreneurship. Dive into our blog...
Overcoming Channel Overload: A Unified Approach to Marketing
Navigate the complexities of channel overload in marketing with a unified approach. Gain insights on streamlining strategies for startup success. … Read More
Crafting Irresistible Content Hooks for Startup Marketers
Unlock the secrets to crafting irresistible content hooks tailored for startup marketers. Dive into A/B testing, mobile optimization, and video marketing strategies. … Read More
Aligning Business Goals and Marketing for Startup Success
Discover how aligning your business goals with strategic marketing tactics can propel your startup towards success. … Read More
Scaling Marketing for Startup Growth
Discover the power of efficient startup growth in the dynamic landscape of startup marketing Actionable strategies, collaborative insights, and innovative approaches. … Read More
Newsletter Issue: 05 – February 28, 2024
This week, we’ll explore expert strategies to elevate your email game. From crafting killer subject lines to picking the right send times, you’ll get actionable, fact-based tips on how...
Why Aren’t Your Webinars Working?
Are your webinars not working? Find out how you can improve your webinar strategy and enhance the experience for your participants. … Read More
Developing a Framework for Digital Content Distribution
Learn the framework of digital content distribution. Owned, Paid and Earned. Learn the key components to help you develop a framework. … Read More
The Importance of Having an Inclusive Digital Strategy
Learn the framework of a Digital Inclusive marketing strategy. What does it mean to be digital inclusive and how to start implementing. … Read More
How to Market Yourself Out of a Crisis
Learn how to market yourself out of a crisis by creating framework that is easy to use and try to plan for the unexpected. … Read More
How to craft email marketing campaigns that drive demand generation
Success in email marketing requires constant refinement and adaptation to meet the evolving needs of your audience. … Read More
Inbound Social Media Marketing: The Importance of Experience
This post discusses the importance of Inbound Social Media Marketing in today's society. … Read More
Marketing Automation — It’s Not Just About Marketing
Here are 5 benefits to expanding your marketing automation strategy beyond marketing, with ideas and tips you can start doing now. … Read More
Newsletter Issue: 04 – February 14, 2024
In this edition of the StartUp Marketer Newsletter, you’ll explore the strategic prowess of T-shaped marketers. Uncover the advantages they bring to startups through versatile expertise, collaboration, and...
Why Stories Stick Characters
Learn why stories stick and the importance of storytelling. … Read More
Are You Wasting Time and Money? A Good Content Audit Has the Answer
Ongoing content audits are a vital part of your overall marketing strategy. The good ones will provide actionable insights in four key areas. … Read More
Can You Build Brand Loyalty Without Brand Identity?
Companies need to evolve their own thinking about what it means to be a brand. The StartUp Marketer talks about the importance of brand identity. … Read More
Marketing is Now an Art-Science Hybrid — You Can Thank Data Privacy for the Shift
As brands and laws work to combat data privacy concerns, there has been a fundamental shift in marketing. See why it's now a blend of art and science. …...
Three Touchpoints to Unify Sales & Marketing
Sales and marketing must work together at three touchpoints in your go-to-market strategy if you want to meet current buyer demands. … Read More
Why Stories Stick: Formula
The StartUp Marketer talks about why stories stick and the importance of a structured story formula … Read More
The Massive Tentacles of Brand Messaging in B2B Tech
The right brand messaging framework — the way a company talks about itself and its products — can generate more leads and shorten sales cycles. … Read More
How Do You Spell Business Impact? S-E-O
Discover how the right SEO strategy can make big business impacts, including more visibility, market share growth, and an increase in revenue. … Read More
Newsletter Issue: 03 – January 31, 2024
In this edition of The StartUp Marketer newsletter, we’re delving into the core of effective remarketing strategies. Then, we’ll explore Grammarly’s Growth Playbook; unveiling the tactics behind their stellar...
Raising Your Paid Media Game Isn’t as Complicated as You Think
B2B paid media is popping up everywhere, so follow this five-step roadmap to raise your paid media game and make your investment more efficient. … Read More
The Solution for a Complex B2B Buying Process? A Full-Funnel Content Strategy
The B2B buying process is complex, which is why a full-funnel content strategy is so crucial. See how to engage them each step of the way. … Read...
Your Startup (Literally) Can’t Afford to Skip Over Marketing Foundations
Many B2B tech startups overlook their marketing foundations, but here's why doing so can be a costly mistake. … Read More
SEO Isn’t One and Done: 5 Reasons to Keep it Fresh
Many startups overlook the importance of ongoing SEO optimizations. However, there are 5 reasons why they are a crucial marketing foundation. … Read More
Why the Social Algorithms Are Squashing Your Organic Reach (and How to Fix It)
Organic social posts only get in front of your followers. To expand your reach, grow your follower base, and increase your website traffic, you need paid tactics. …
The Smartest Marketing Content is Very Simple
The best content marketing advice? Keep it simple. Data shows audiences prefer simpler content. Here's how a strategy based on simplicity impacts your business. … Read More
How to Strengthen Your Thought Leadership Content
There are 4 unique ways to create a stronger thought leadership platform - and you probably haven't thought of any of them. Learn how to uplevel your content. …...
Remarketing – An Often Overlooked Opportunity to Continue Your Brand’s Conversation
Remarketing ad campaigns target audiences that have already interacted with your brand — making them a faster, cheaper lead generator for B2B startups. … Read More
3 Reasons Your Content’s Falling Short on the Sell
Content marketers face big pressure to generate quality leads. SUM shares 3 best practices for using content to engage prospects and inspire action. … Read More
Marketer Spotlight: How Beth Pyne Went From EA to VP
Careers aren’t often linear. In this StartUp Marketer spotlight, Beth Pyne shares her journey to becoming SalientMG’s VP of Marketing. … Read More
Newsletter Issue: 02 – January 17, 2024
New year, new viral trend. If you’re like us, you’ve been spending a good amount of time watching TikTokers share what’s in and out for 2024. In the spirit...
StartUp Marketing Metrics
Learn what marketing metrics to use to your advantage in this new post. … Read More
Mastering the T-Shaped Marketer Skill Set: A Comprehensive Deep Dive for Startup Marketers
A Comprehensive Deep Dive guide that teaches mastering the T-Shaped Marketer Skill Set for StartUp Marketers. … Read More
Back to Basics: Unveiling Startup Marketing’s Fundamentals
Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog. … Read More
The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success
Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post. … Read More
Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations
Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog. … Read More
Right Message to the Right Audience at the Right Time: Drive Startup Revenue with Your Content
When startup marketers get content right, they can turn a prospect into a customer. Learn more about successful content marketing strategies. … Read More
Newsletter Issue: 01 – January 3, 2024
Welcome to the inaugural issue of the StartUp Marketer newsletter. We’ll create and curate the tips, insights and stories about the startup marketing space and deliver them to you....
Unleashing the Power of Demand Generation in Startup Marketing
Mastering the art of demand generation is not just a choice, but a necessity for carving your startup’s path to success. So, what exactly is demand generation, why does...
The Content Conundrum: Creating Quality at Scale Without Compromising Quality
marketers grapple with the Content Conundrum – the delicate balance between quantity and quality. This blog explores the challenges posed by mediocre content quality and unveils the positive potential...
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience
In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our comprehensive guide as we unravel the tactics that transform...
The Inbox Battle: Crafting Compelling Subject Lines
Compelling subject lines act as beacons, cutting through the clutter of mundane emails with a magnetic allure. It's not just about visibility; it's about standing out, making that crucial...